Avid — the maker of Media Composer and ProTools — named Wellford Dillard as its CEO.
Dillard arrives from Marigold and adds experience in postproduction.
The leadership shift followed STG’s acquisition of Avid for $1.4 billion.
Dillard’s two-decade software industry expertise brings strategic direction.
STG executives commend Dillard’s background in software business growth.
Jeff Rosica, the prior CEO, will assist in the transition period.
Rosica’s tenure began in 2013 and included a term as president.
Avid turns to Dillard for the next phase of growth and success.
Rosica expresses confidence in Dillard’s ability to lead the team effectively.
