Taylor Swift has secured a lucrative deal with Disney+ for the exclusive streaming rights to her ‘Eras Tour’ concert film, reportedly earning over $75 million. The movie, shot during the first three L.A. shows of the tour, had a successful theatrical release, grossing $261.7 million globally.
The new Disney+ version will include previously unreleased songs, such as “Cardigan” from her ‘Folklore’ album, and four acoustic performances. This expanded edition is set to premiere on March 15, offering fans an opportunity to relive the tour’s electric performances.
Disney chief Bob Iger expressed excitement about the partnership, anticipating that audiences will relish the opportunity to experience the tour on Disney+. The digital release, distributed by Universal, already featured bonus tracks, further enhancing the viewer experience.
The collaboration between Taylor Swift and Disney+ is expected to captivate fans and solidify the singer’s position as a multifaceted entertainer. The deal underscores the growing trend of streaming platforms aligning with high-profile artists to offer exclusive content, catering to diverse audience preferences and driving engagement.
