Nicole Kidman is set to dazzle in AMC Theatres’ new ad campaign, starting with a 30-second spot premiering on March 1. Expect more exclusive versions to follow in the upcoming months.
AMC’s focus remains on providing top-notch technology, comfort, and an exceptional movie experience. The message is clear: We Make Movies Better, and Kidman embodies that sentiment perfectly.
The original ad, featuring Kidman, was launched in 2021 and has captivated audiences with its poignant line about heartbreak in the movie theater setting. It has resonated with viewers, sparking conversation about the significance of shared cinematic experiences.
Screenwriter Billy Ray reflects on the emotional depth of the ad, emphasizing the therapeutic value of storytelling and communal film viewing. By witnessing characters navigate heartbreak on screen, audiences can find solace and release in their own emotions.
As AMC celebrates the one-year milestone of the campaign, the enduring impact of the “We Make Movies Better” message continues to resonate, highlighting the profound connection between storytelling, emotions, and the shared cinematic experience.
