Diversification in film is crucial, says Michael O’Leary of the National Association of Theater Owners. He urges Hollywood to prioritize a variety of movies beyond just blockbusters for box office success.
O’Leary emphasizes the importance of mid-budget films like “American Fiction,” “Past Lives,” and “Godzilla Minus One” for a strong and vibrant market.
CinemaCon marked O’Leary’s first appearance since joining NATO in 2023, promoting exclusivity for theatrical releases to boost success on ancillary platforms.
The industry is still recovering post-pandemic, with cinema owners needing economic support to keep up with public demands. Investments in theaters are seen as a wise move for long-term success.
Despite challenges, O’Leary believes in the limitless future of the movie theater business. His optimism shines despite the current market realities.
