European Producers Club supports Italy in defending streamer investment obligations. 170 top European producers are urging Italy to maintain its 20% investment requirement for streamers. The law currently mandates that streaming giants like Netflix and Amazon Prime invest a portion of their revenue into European productions, with at least half allocated to producing Italian content.
Italy is revising its media law, potentially lowering investment obligations for streamers. ANICA, the country’s motion picture association, is calling for existing quotas to be maintained and increased, emphasizing the importance of protecting the independent production sector and cultural diversity.
Italy’s right-wing government’s proposed changes to the law could dilute investment obligations. Benedetto Habib, head of the Italian producers’ union, expressed skepticism about potential improvements in the revisions being drafted. The outcome is still uncertain as the new law is being discussed in parliament.
While there was no comment from Netflix, the EPC stresses the significance of upholding investment obligations to support the audiovisual production sector’s growth and safeguard cultural diversity. Italy, historically known for its ambitious investment obligations, is now at a critical juncture amidst the proposed revisions to the media law.
