The 2023 box office was impacted by strike delays and franchise fatigue. 2024 plans to revive franchises in a big way.
17 films are expected to exceed $100 million in their first four weeks, mostly franchise-based. The only original film in the mix is John Krasinski’s “IF.”
Marvel’s “Deadpool & Wolverine” is predicted to be a box office champion, with Warner Bros.’ “Dune 2” slowing down.
Disney aims to counterbalance with adult-centered content like “Deadpool & Wolverine” and “Mufasa.”
Warner Bros. will focus on sequels this year, including hits like “Joker: Folie à Deux” and “Furiosa.”
There are revivals and sequels lined up, like “Gladiator 2,” “Twisters,” “Godzilla x Kong,” “Planet of the Apes,” and “Beetlejuice.”
Franchise fatigue might have been a concern, but studios are banking on established IPs to bring in the audience.
