Imax Partners with NBC to Showcase Paris Summer Olympics Opening Ceremony
The lighting of the Olympic torch will get the big screen treatment this summer thanks to a new partnership between NBC and Imax.
The television network will air its live coverage of the 2024 Paris Olympics Opening Ceremony across Imax locations nationwide on Friday, July 26.
It’s a first for the games and for the cinema company.
The Summer Olympic opening ceremony is unique. Held not in a stadium, it will take place on the River Seine in Paris, with a flotilla carrying athletes past spectators.
Imax will present NBC’s live coverage of the opening ceremony to more than 150 IMAX locations throughout the United States.
Singer Kelly Clarkson, Peyton Manning, and Mike Tirico will host the Opening Ceremony coverage. NBCUniversal owns the U.S. media rights to the Olympic Games through 2032.
“We are excited to extend NBC’s coverage of the Opening Ceremony to IMAX theatres across the U.S.,” said Rich Gelfond, CEO of IMAX.
NBC also teams with AMC to air select Olympic coverage at around 160 cinemas.
