Netflix France’s marketing campaign for ‘Sex Education’ Season 4 won the Best Marketing Initiative Award at Series Mania.
The campaign aimed to raise awareness among consumers and industry professionals.
The show revolves around the lives of teens and adults navigating personal challenges, including sexual intimacy, in the fictional town of Moordale.
Netflix France collaborated with Planning Familial to boost their Sex Education Hotline in France, garnering over 100 million views.
A Jury Special Mention went to “Dark Hearts” Season 2 for its innovative marketing approach.
The immersive pitch deck for “Dark Hearts” Season 2 introduced new characters and gripping storylines.
Laurence Herszberg, founder of Series Mania, highlighted the importance of marketing in promoting series.
The award ceremony took place during the Series Mania Forum held in Lille, France.
