Protagonist Pictures has strengthened its sales and marketing divisions with promotions and new hires. Janina Vilsmaier is now senior VP sales and distribution, while Mounia Wissinger is senior VP global marketing and publicity. Lina Marrone has taken up the permanent position of head of sales. Alexandra da Silva will manage first run titles in key markets and Max Mepsted joins the sales team. Leni Jaeger has been promoted to marketing, festivals and publicity coordinator, and Connor Day has been hired as marketing, distribution and publicity coordinator.
The company’s leadership emphasized the important role of sales in the independent film finance ecosystem. They praised the executives for maximizing opportunities and overcoming challenges. Protagonist’s CEO underlined the company’s commitment to global sales and the expansion into new areas. Wissinger expressed excitement to contribute to the company’s growth and looks forward to presenting new bold and unique films to buyers and audiences.
Furthermore, Protagonist is representing Sundance and Berlin titles “The Outrun,” starring Saoirse Ronan and Paapa Essiedu, and “Sasquatch Sunset,” starring Riley Keough and Jesse Eisenberg. These developments signify a positive trajectory for Protagonist Pictures as it continues to evolve and expand in the industry.
