The world of fandom is thriving, offering diverse avenues for fans to connect with their favorite franchises. From social media to theme parks, fans can immerse themselves in unique experiences.
Marketing towards fans has evolved into a more personalized approach. Understanding how fans interact with and discover content is crucial for industry professionals.
Variety Intelligence Platform’s collaboration with Amazon Ads sheds light on the multifaceted nature of fandom. Fans exhibit varying levels of engagement, from watching new content to purchasing related products.
The research identifies four distinct fan types based on their preferences and activities related to franchises, showcasing the complexity and diversity within fandom.
Personal and family fandoms are also explored, highlighting the influence of parental support on children’s interests. The study delves into the nuances of individual and collective fan experiences.
Insights from the survey conducted by The Harris Poll offer valuable data on the consumer journey of entertainment franchise fans in the United States. Understanding fan behavior is crucial for industry success.
