The recent release of Taylor Swift’s “Eras Tour” on Disney+ has undoubtedly captured the hearts of fans worldwide. This concert film has broken records on the platform, becoming the most-watched music film ever.
Swifties flocked to Disney+ to catch the three-and-a-half-hour blockbuster, generating an impressive 4.6 million views in just three days. The concert film featured bonus songs like “Cardigan” and acoustic versions of hits like “Death by a Thousand Cuts.”
Disney+ defines a view based on total stream time divided by runtime, and fans streamed a total of 16.2 million hours of the “Eras Tour” over the weekend. This success solidifies Taylor Swift’s reign as a powerhouse in the music industry.
Beyond this groundbreaking achievement, Disney+ boasts an array of music films and specials, including works from icons like Elton John, Beyoncé, and The Beatles. The platform continues to provide high-quality content for music enthusiasts.
The partnership between Disney and Swift’s company resulted in a significant deal, with Disney reportedly paying over $75 million for the streaming rights to the concert film. This collaboration has proven to be a lucrative investment for both parties.
Originally released theatrically, “The Eras Tour” garnered an impressive $261.7 million at the global box office. Its digital release included bonus songs that further enriched the viewer experience on Disney+. With its captivating visuals and stellar performances, this concert film stands out as a must-watch for fans of Taylor Swift and music lovers alike.
