Uncovering Sustainability Blind Spots in Studio Shoot Cleanup: A Revealing Survey
As green technology advances, a survey by Altman Solon found a lack of awareness of sustainability benefits in productions.
About 70% of production executives cite a lack of awareness as a barrier to prioritizing sustainability.
Efforts to track productions’ environmental impacts are increasing, but there is a need to change industry culture towards sustainability.
Many feel sustainability isn’t considered an issue, and high upfront costs deter sustainable practices.
Public awareness and initiatives like the Green Energy Tax Credit are starting to push Hollywood towards sustainability.
SEC potential rules on reporting emissions could drive industry-wide changes towards sustainability.
Major studios are already implementing eco-conscious practices, signaling a positive shift towards sustainability.
Efforts towards sustainability are expected to impact corporate bottom lines positively in the future.
