AMC Theatres will premiere three new Nicole Kidman-led ads in March, featuring the theme “We Make Movies Better.”
The ads showcase AMC’s state-of-the-art technology and commitment to providing unparalleled cinematic experiences.
The campaign, launched in 2021, celebrates its one-year anniversary with rotating versions of the original ad.
Renowned screenwriter Billy Ray reflected on crafting the ad’s iconic “heartbreak” line, emphasizing the cathartic experiences movies offer.
